Introduction

Advertising on LBI Online puts your message in front of qualified prospects, be they year-round Ocean County residents or Web surfers looking to visit the area. Many people are drawn to the site because of utility information such as weather reports, community information, employment opportunities, and vacationing tips. While visiting the site, they will find your message.

LBI Online offers a variety of advertising options making an Internet presence possible for any size business...even a one person home-based enterprise. There are three basic levels of LBI Online advertising:

1. Banner ads on pages dedicated to a particular business type such as Real Estate.
2. Individual home pages.
3. Yellow Page Ads.

One of the interesting characteristics of Internet advertising is the ability of leveling the playing field. All business are initially equal in the eyes of the viewer. The Web presence of the The Cape May Star & Wave is just as impressive as the presence of The Asbury Park Press, even though the Press' circulation is much larger the Wave's.

There are seven subtle advantages to advertising on the LBI & Ocean County site.

1. Your business is showcased in the next issue of "What's New."
2. Your business is also showcased in the next e-mailing of the LBI & Ocean County Online Newsletter.
3. Your ad will have a unique URL (Uniform Resource Locator) which is an Internet document address.
4. Your unique URL, plus an e-mail address if you have one, should be used on all of your correspondence, advertisements, and business cards.
5. Your unique URL creates the opportunity to register your business with Internet search engines.
6. Your business can be located from anywhere on the LBI Online site through the use of a Search Engine which searches the entire site by key word(s).
7. You receive a Yellow page listing for free with any other type of ad.

Banner Type Ads

1. Banner Ad - $150 per year - includes:
   • Scaning your graphic or logo;
   • Four screen lines of your design, usually name, address, phone numbers and a descriptive line next to your logo on the screen. A screen line of text contains about 75 characters, including blank spaces. This is approximately 15 words.

2. Extended Banner Ad - $250 per year - includes:
   • Scaning your graphic or logo;
   • Four lines of text next to your logo as above, with 4 additional screen lines of text of your design. You may optionally have an enlarged graphic or logo in lieu of 4 screen lines.

3. Billboard Ad - $350 per year - includes:
   • Scaning your graphic or logo.
   • Four lines next to your logo, with eight additional screen lines of your design. You may optionally have an enlarged graphic or logo in lieu of 4 lines.

Placement on a topic page is based upon the chronological order of arrival. Each page starts with an index of advertisers arranged in alphabetical order. The background color of a banner page is determined by the Web master and periodically changed.

Client Page

If your client page is installed on LBI & Ocean County Online Web server, there will be a small annual charge. If your client page is mounted on your system, you are free to modify the page as you see fit.

A client page has a unique, and non-shared, URL (the Internet address of a document.) It would take the form:

http://www.ILoveLBI.com/your-name.html

As an example, Tuckers Restaurant is:

http://www.ILoveLBI.com/tuckers.html

The Tucker's Restaurant URL above is an active link.

If you have an Internet account somewhere else, your client page(s) can be installed in your personal account, provided your Internet provider allows home page hosting. If your client page is installed on another system your URL would most likely take the form of:

http://providers-domain-name/~your-account-name

To illustrate, the link to the America's Choice Realty home page would be: America's Choice Home Page

Ad Categories

You may choose any category you desire for your ad. You may duplicate the same ad in a different category for an additional $100 per year. As an example, a restaurant may also have entertainment and choose to display the same ad in the Nite Life area for an additional $100 per year. A real bargain if you have an extended banner or a billboard. One extended banner would cost $250 per year, two would cost $500 per year. If you run the same ad in two categories the cost would only be $350 per year. Billboard duplication is even more dramatic, $700 per year for two different billboards, however, only $450 to run the same ad in two different categories.

New Categories will be started if at least four different advertisers are represented. If you would like a category not having the requisite number and advertisers, we will switch your ad free of charge when the required number of advertisers is obtained.

Yellow Page Ads

LBI Online Yellow Page Ads, as the name implies, are the Internet equivalent of the Yellow Pages in the phone book. The ads are grouped together in a topical fashion such as Professional Services, Restaurants and so forth. We make the determination, with your guidance, of an ad category. Yellow Page ads are free to anyone having a banner, extended banner, or billboard. Otherwise Yellow Page ads are $75 per year. These ads can have four screen line of 75 characters per line. They don't contain a graphic or logo and off page links are not allowed. However, a Yellow Page ad may have an e-mail link. If an advertiser has a regular ad, their Yellow Page ad will have a link to their regular ad.

General Considerations

We want to make your Internet presence successful and will use our expertise to expand your business. Presented on this page is a series of guidelines. We're flexible. We have expertise and knowledge of the Internet and the underlying culture. Let's talk about your needs and goals.

Custom Web packages can be designed to meet your individual needs. You could produce a periodic newsletter such as the LBI Online newsletter. We'll design a user subscription request form and maintain your mailing list if you like. You can make sales documents available on demand via e-mail. This is an exceptionally powerful marketing feature since it allows user interaction with your Web site. A prospect enters their e-mail address, selects one or more documents, and a plain-text document is immediately e-mailed to the requestor. Since the source document is plain text and resides in your personal Internet account, you can modified the document s frequently as your marketing needs dictate.

In short, let us help you make the Internet work for you, 24 hours a day, 7 days a week.

Examples

The following, between the gold bars, are actual ads. Let's start with a banner ad.

Property Management Service of LBI P.O. Box 1443 -- Beach Haven, NJ 08008 (609) 492-3500 ~~ FAX:(609) 492-3434 Winterizations and Home Watch Program

Next an extended banner

America's Choice Realty 85 North Main Street (Route 9) Manahawkin, NJ 08050

(609) 597-4004 or (800) 300-5235 ~~ Fax: (609) 597-4274 ~~ E-Mail to Bob Schubiger

Let us be your 1st Choice in Ocean County Realty! Whether you're a first-time home buyer or looking for the ideal second home on the waterfront, we are the resource for all your real estate needs. We specialize in vacant land (from 20K), waterfront, new construction (from under 100K), property management, and commercial packages.

Next is a billboard ad. Since it was placed by our Webmaster, Urb LeJeune, please excuse the crass commercialism! This ad shows the use of an e-mail link as well as several links to external Web pages.

Netscape & HTML EXplorer ISBN 1-883577-57-8 by Urb LeJeune 15 Hunter Dr. Tuckerton, NJ 08087 Phone: (609) 294-0320 E-Mail: Urb@ILoveLBI.com

With all due modesty, I truly believe this is a great book. It uses a take-you-by-the-hand approach to learning about the World Wide Web and constructing your own HTML documents. The author designed and created the LBI & Ocean County Online pages. Urb's Home Page shows what he means when he says, "I'll stand on my head to please you." See the money back guarantee discount offer. To give you an idea of subject coverage, you might want to check out the book's Table of Contents.

Client Pages

There is little point in reproducing a client page here. You can let your imagination run wild when designing a client page. A good example is the combined Tuckers and Owl Tree restaurants.

Yellow Page Ads

The following is an example in the Insurance category, including a link to the main advertisement and a mail link:

The Van Dyk Group
Ohio Ave. and Long Beach Blvd.
Beach Haven Terrace, NJ 08008
(609) 492-1511 ~ (800) 222-0131 ~ E-Mail VanDyk@intserv.com

Conclusion

Well, there you have it. If you would like more information about advertising on LBI & Ocean County Online, use this form. Phone Urb LeJeune at (609) 294-0320 or E-Mail Urb at Urb@ILoveLBI.com.

Includes a Virtual Boardwalk Tour, Casino Page, and the online version of Atlantic City Insider's Guide. Brought to you by those wonderful folks at America's Town Square.

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Search the entire LBI & Ocean County Online archive by key word(s).
Search Key(s):
Perform Search with option such as AND/OR and Case options.

Internet Services

[ Internet Tour Guide | Discussion List Searching & Maintenance ]
[ Multiple Internet Search Engines Including Software Searches ]

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It costs less than you think to advertise on these pages, see The Rate Page. Please send comments or suggestions for, or about, The LBI & Ocean County Online using this form. For additional information, phone Urb LeJeune America's Town Square chief propeller head at (609) 294-0320 or E-mail Urb at Urb@usats.com.

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